DANCE HORIZONS
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DANCE HORIZONS _
Framed by Michele Masiello
PROJECT OVERVIEW
I started working with Dance Horizons Ltd. in 2020, shortly after moving to Scotland, making them one of my first clients. Over the years, we've built a great working relationship, developing a media package that perfectly fits their needs. For each project, I deliver a complete package covering both video and photography of their performances.
WORKFLOW
Right from the start, I made sure to understand exactly what they were looking for, and together we created a workflow that works smoothly for everyone. The package now includes:
Multi-camera recording of the entire show, so every performance is fully captured.
Video and photography of rehearsals, capturing some of the behind-the-scenes magic.
High-quality live performance photos, highlighting the key moments on stage.
This structured approach gives Dance Horizons Ltd. comprehensive media coverage for their events, making it easy for them to promote their productions and archive their artistic work.
REFLECTIONS
Working with Dance Horizons has taught me the importance of truly understanding a client's needs and creating customized solutions that benefit everyone. Our current workflow is really efficient, but I'd love to find ways to create content more regularly. Right now, they only put on one or two events a year, and I think collaborating more often could really boost their media presence and give us a chance to try some new creative ideas.